# Glossary

Key terms and concepts in B2B relationship management, sales, and professional networking.

## C

[**CRM (Customer Relationship Management)**  
Software for managing customer interactions, typically organized around deals and pipelines. Works well once there's commercial intent, less so for the relationships that come before it.](/content/glossary/crm-customer-relationship-management/index.html)

## P

[**Pre-CRM**  
The phase before a relationship has a deal attached to it. No pipeline, no opportunity, just a connection worth keeping warm. Where most of your network actually lives.](/content/glossary/pre-crm/index.html)

## R

[**Relationship Management**  
The practice of deliberately tracking and nurturing your professional relationships so you know who to reach out to, when, and why.](/content/glossary/relationship-management/index.html)